AAA Northern California, Nevada & Utah (insurance/membership services)
Laura Zeigler is a versatile and forward-thinking executive with extensive experience in business operations, marketing, and sales.
As executive vice president and chief operating officer at AAA Northern California, Nevada & Utah (AAA NCNU), she is at the forefront of Membership, Roadside Service, Insurance, Travel, and Auto Repair, as well as Marketing, Communications, Community Impact, and A3 Ventures. She has unified these divisions to create a consistent and cohesive voice for the AAA brand and add value to its over 6 million Members throughout Northern California, Arizona, Nevada, Utah, Montana, Wyoming, and Alaska.
Zeigler’s visionary leadership has propelled AAA to the forefront of its industries while ensuring that the organization is ready to adopt innovative strategies that will continue to allow AAA to serve its Members in the future.
She was named one of the 2023 Most Influential Women in Bay Area Business by the San Francisco Business Times and has been a member of the California Chamber of Commerce Board of Directors since January 2024. Her academic background includes a Bachelor of Science in economics from Arizona State University.