(January 9, 2006) The California Chamber of Commerce is joining with FORTUNE magazine to give worldwide exposure to California businesses and their products, services and innovations.

Innovation Theme
FORTUNE will feature California in a special section, “California: The Great Idea State,” that will appear in the worldwide edition of the 2006 FORTUNE 500 issue.

“Now is a good time to tell the positive story of California to the world’s business leaders,” said Chamber President Allan Zaremberg. “We have many success stories of innovation and production to showcase as we highlight the key reasons California is a great place for companies to do business.”

Great ideas California has given the world range from a cartoon mouse that grew to an international entertainment and tourist icon to the desktop mouse that put computer technology at the fingertips of close to 75 percent of the adults in the nation.

The magazine section will focus on the innovative forces in business, technology, health care, trade and agriculture that have made California one of the top 10 economies in the world.

The section also will tell the story of how California’s climate - with its highly educated workforce, cutting-edge technology, a diverse and creative labor force, and a historic tolerance for new ideas - has made it the place where great ideas and innovations come to life.

Influential Readership
The FORTUNE 500 worldwide edition has a global readership of more than 5 million. Sixty-five percent of FORTUNE’s readers are top corporate decision-makers.

More information about advertising in the special section is available in this pdf file.