The tourism industry in California is one of the state’s economic success stories, contributing significantly to both the national and state economy. Travel-related spending in the state surpassed $100 billion for the first time in history in 2011, and is expected to reach $107 billion in 2012. Tourism


  • Encourage increased travel to California by fostering investment in advertising and improvements to tourism infrastructure, considering the important role of tourism in the state’s economy and plans for economic recovery.

Major Victories

  • Supported legislation signed into law that will create construction jobs building travel infrastructure (SB 1192 of 2010).
  • Backed a tourism industry effort that won approval of legislation in 2006 providing a significant boost to funding to market California as a travel destination (AB 2592), helping the fourth largest employers in the state compete with other states and nations in attracting travelers and the resulting revenues and jobs.


The California Chamber of Commerce supports effective and efficient policies to increase travel visits within and to California to help stimulate the economy and provide jobs to Californians.

Revising some of the burdensome and costly visa processes that make it difficult for international visitors to enter and visit the United States would be a positive and timely policy to pursue. Regaining California’s lost share of international visitors has the potential to add nearly 500,000 additional jobs to the state’s economy.

Tourism Bills

Business Issues Guide


Staff Contact

Marti Fisher
Policy Advocate
Unemployment Insurance, Regulatory Reform, Tourism, Immigration





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